Lanlan Cao

Professor of Marketing
NEOMA Business School, France
caolanlan@gmail.com

Research

My core research examines how new technologies—particularly artificial intelligence and digital interfaces—reshape value creation for firms and customers.

Selected Publications

• The impact of cross-channel integration on retailers’ sales growth
  Journal of Retailing, 2015.
• Business model transformation in moving to a cross-channel retail strategy
  International Journal of Electronic Commerce, 2014.
• Artificial intelligence in retail: applications and value creation logics
  International Journal of Retail & Distribution Management, 2021.

Links

Google Scholar